European Sports and Fitness
Buy-and-Build
Vitriol Group holding acquires sports and fitness businesses across Europe
Buy-and-BuildSports & FitnessLower Middle MarketMicrocap Private Equity
The Opportunity
A Market Operating Below the Radar
€627B
EU sports and fitness economy (3.4% of GDP)
64,550
Fitness facilities across Europe
8.9%
EU fitness market penetration vs. 25% in the USA
66%
Small EU business owners with no formal exit plan
Our Focus
Hybrid Fitness & Events
Functional and hybrid fitness training centres. Competition formats, community-led membership models
Racquet Sports
Tennis-to-padel conversions and premium racquet clubs with community-led membership models
Aquatic & Wellness
Aquatic fitness centres, recovery, and adjacent wellness infrastructure
Let's Talk
Business Owners
and Capital Partners
We partner with sports and fitness business owners ready to scale, considering a full or partial exit, and with co-investors looking for exposure to one of Europe's most resilient and underserved consumer sectors
Get in Touch →